Brand Strategy

‘Brand’ is the way beyond just a name and logo; rather it is the wholesome experience that customers receive from the product and company itself. In today’s crowded market, customers choose and refer to the brand that gives them a particular feeling and positive experience across all the touchpoints. A well-defined and executed brand strategy builds a stronger emotional connection with customers, increases brand equity and generates brand advocates.

What we do

We develop brand strategy and guide the implementation that helps clients to build a powerful and enduring brand. Under that we,

• Develop a brand positioning statement
• Recommend a unique brand name
• Determine the appropriate brand architecture
• Formulate the brand extension strategy
• Develop brand repositioning and transition strategy
• Guide the delivery of the brand promise across all touchpoints
• Design a brand logo

Benefits you can expect

• A clear understanding of the brand’s point of difference
• Increased brand recognition and top of the mind awareness
• Easy introduction of new products due to established brand
• Enhanced brand credibility and market share
• Higher profitability from increased customer loyalty

Examples of our recent brand strategy work

• Developed a brand repositioning and transition strategy for a Sweden based bearing company that helped them successfully reposition the existing brand and enhance the brand equity.
• For a technology startup, decided on a brand name, created the visual identity and its positioning strategy that helped them introduce their product more effectively.
• Defined a brand positioning, architecture and communication plan for a packaged food company that increased the brand awareness and market share.

…and more such 200 plus engagements.