Digital Marketing

Digital marketing has become an Integral part of an overall marketing strategy in today’s digital arena. But digital marketing trends are changing all the time. To keep pace with this changing trend, marketers need to choose wisely the right mix of digital marketing channels and implement it effectively.

What we do

Our digital marketing consultants work closely with clients to develop and execute digital marketing strategy based on their objectives. As a per of this service we,

• Define the digital marketing goals and objectives
• Develop a digital marketing strategy
• Develop digital assets such as website, mobile app, collaterals etc.
• Execute the digital marketing strategies such as,
  • Search Engine Optimization (SEO)
  • App Store Optimization (ASO)
  • Pay Per Click Advertising (PPC)
  • Social Media Marketing (SMM)
  • Content Marketing (CM)

Benefits you can expect

• A clearly defined plan of action
• More organic traffic to the website and mobile app
• Increased brand visibility
• Positively influenced target audience
• More customers and brand advocates

We adopt a strategic approach towards developing and implementing digital marketing strategies. After understanding the client’s overall marketing strategy and business goals, our digital marketing consultants conduct a systematic audit to understand the effectiveness of their existing digital initiatives. Further, we prepare a deep customer insight, including customer personas to know what matters to them. Apart from it, benchmarking with competitors being done to identify the areas needs to be worked upon which could be beneficial in the long term. Based on the outcome of the audit and insights, our digital marketing experts formulate result oriented digital marketing strategy that focuses on increasing traffic, conversions and ROI.

Since 2001, we have helped numerous fortune 500 companies and flourish startups across the globe drive their business growth through digital marketing. This involvement has given us a unique insight into a customer journey and how they search, evaluate and make purchase decisions over websites and mobile apps.

Our recent digital marketing work

• Developed and implemented integrated digital marketing strategies for VoIP company that quadrupled its paid users within 12 months.
• Provided white hat SEO and conversion rate optimization services to a UAE based automotive company that increased organic traffic on website and grew the leads by 200%.
• Search engine optimization and content marketing helped a consumer product exporter generate more leads from target geographies.

…and many such 100 plus engagements.