Market Assessment

Before entering a new market or developing a new product, it is essential to identify the opportunities available in the market. A thorough market opportunity assessment provides insights about the current and future market state, potential customers and competitors. Agile companies use those insights to identify market opportunities and make better business decisions.

What we do

Combining our research and analytical capabilities, we conduct a comprehensive assessment of the market and provide clients with the following insights.

• Market size and growth
• Growth drivers, challenges, and opportunities
• Current and emerging market trends
• Customer’s needs, wants, and preferences
• Competitive Environment
• Future forecast

Benefits you can expect

• Identified market opportunities to drive revenue growth
• A clear understanding of the industry, consumers and competitors
• Deep insights and reliable data to develop marketing strategies
• Minimize risks of investment in new or existing business

We follow comprehensive techniques of market research to conduct the market opportunity assessment studies. The study starts with desk research for quick scanning the market and identifying the data gap. Further, the gap is filled by gathering quantitative and qualitative data through first hand research techniques including focus groups, in-depth interviews and surveys. The assimilated data are checked for quality and analyzed using various analytical techniques to come up with actionable market insights.

Our recent market assessment work

• Generated a market insight of packaged drinking water that helped India’s leading bottled water brand introduce a new product in the market.
• Conducted a market assessment of linen yarn in Europe markets that helped textile giant of China enter in European market successfully.
• Identified potential therapeutic segments for a global pharma company through a comprehensive assessment of Indian market.

…and many such 150 plus engagements.