Product Development

In today’s dynamic market environment, customer behavior is changing rapidly and hence their needs and wants. Innovation is essential to meet those ever-changing customer’s expectations and gain a competitive advantage in the market. However, developing such innovative products requires a proper strategy for innovation and product development built using customer insights and a competitive landscape.

What we do

We help clients to develop innovative offerings and build product management capabilities. As a part of it we,

• Identify new product opportunities within markets, customer segments, and distribution channels
• Develop and evaluate new product concepts
• Select winning products for existing and new markets
• Develop a value proposition of the product
• Determine the product attributes – feature, quality, packing, packaging design- that deliver the value
• Rationalize the product portfolio

Benefits you can expect

• Developed Innovative offerings that drive business growth
• Reduced risk of new product failure
• Faster time to market
• Decreased cost and improved bottom line due to rationalizing product portfolio
• Improved performance of existing products

Examples of our recent product management work

• For a FMCG company, we identified new product opportunities in the personal care segment and further helped them develop and launch it successfully in the market.
• Developed value proposition and designed product packaging for a packaged food manufacturer that helped them gain quick adoption in the market.
• Rationalized product portfolio of a pharma company and optimized their product management capabilities that improved their profitability by 33%.

…and many such 100 plus engagements.